An empirical research on relationship between demand, people and awareness towards training needs: A case study in Malaysia Halal logistics industry

Recently, the Halal industry has a huge potential for market demand. The rising of Halal has made the consumers to think twice before using any product because it is proven that Halal product can offer good quality, cleanliness, hygienic, safety, authentic and nutritious. Halal has created awareness to the consumers and supplier to use or supply the good according to Halalan Thoyyibban principle. Many logistics companies in Malaysia have adapted Halal in their operation. However, the lack of employees, skills and experience become the major problem to operate Halal in their operations. There are not enough skills and experience workers who can handle the consignment according to the Halal procedure. Hence, training in the Halal logistics industry professional is crucial as the lack of professionalism in the transport and logistics process in the supply chain may cast doubts on the Halal status of a product. The purpose of this research is to present the relationship between the training needs in Halal logistics industry in Malaysia and investigates its relationship with demand, people and awareness. The data collection instruments used was a questionnaire which was administrated to a total sample of 162 respondents from the middle management level in the logistics companies who have the Halal certification by Jabatan Kemajuan Islam Malaysia (JAKIM) or Halal Industry Corporation (HDC). Sample selection was based on purposive sampling. The analysis involved statistical methods using Predictive Analytics Software (PASW) 18.0 such as reliability and validity test and multiple regressions. The result indicated that training needs in Halal logistics industry are related to demand, people and awareness which to explain the significant influence to the Halal logistics industry.