Produsers and end users

When I bought my first Mac I was frustrated by the lack of instructional documentation in my shiny new box. I found myself regularly going online to look for help in the form of PDFs or videos. A company professionally produced these instructional "texts". Enter the webcam, the iPhone, and a host of websites to upload user-generated content, and we increasingly see end users becoming produsers, individuals whom produce as well as consume information.