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GAMIFICATION AND MOBILE ADVERTISING EFFICACY: EMPIRICAL EVIDENCES FROM ITALIAN MILLENNIALS

Authors :
Riccardo Rialti
Raffaele Filieri
Lamberto Zollo
Irene Pieraccini
Source :
Global Fashion Management Conference. 2020:17-18
Publication Year :
2020
Publisher :
Global Alliance of Marketing and Management Associations, 2020.

Subjects

Subjects :
Mobile advertising
Advertising
Business

Details

ISSN :
2288825X
Volume :
2020
Database :
OpenAIRE
Journal :
Global Fashion Management Conference
Accession number :
edsair.doi...........08804b2b4ee00ef29f8a258cdd943f8c
Full Text :
https://doi.org/10.15444/gmc2020.01.02.01
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