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Wisdom from words: The psychology of consumer language

Authors :
Jonah Berger
Grant Packard
Source :
Consumer Psychology Review. 6:3-16
Publication Year :
2022
Publisher :
Wiley, 2022.

Subjects

Subjects :
Management of Technology and Innovation

Details

ISSN :
24761281 and 24761273
Volume :
6
Database :
OpenAIRE
Journal :
Consumer Psychology Review
Accession number :
edsair.doi...........0875d328aa53fc97d8935c92ff63d22b
Full Text :
https://doi.org/10.1002/arcp.1085
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