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An Academic-Agency Partnership in a Combined Graduate-Undergraduate Campaigns Course

Authors :
Norbert Sieber
Kathleen V. Donnelly
Source :
Journal of Advertising Education. 5:62-64
Publication Year :
2001
Publisher :
SAGE Publications, 2001.

Subjects

Subjects :
Marketing
Medical education
Communication
General partnership
Political science
Agency (sociology)
Education
Course (navigation)

Details

ISSN :
25161873 and 10980482
Volume :
5
Database :
OpenAIRE
Journal :
Journal of Advertising Education
Accession number :
edsair.doi...........074870d633a68fbf47350f943071dab8
Full Text :
https://doi.org/10.1177/109804820100500110
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