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The relationship between multichannel strategy and innovation

Authors :
Gessuir Pigatto
Giuliana Aparecida Santini Pigatto
Thamara Cristina Mendes de Oliveira
Source :
Revista Capital Científico - Eletrônica. 17
Publication Year :
2019
Publisher :
GN1 Genesis Network, 2019.

Details

ISSN :
21774153
Volume :
17
Database :
OpenAIRE
Journal :
Revista Capital Científico - Eletrônica
Accession number :
edsair.doi...........06d7045e59377830fd04a4f05d1913a3
Full Text :
https://doi.org/10.5935/2177-4153.20190024