Correlations between the country of origin (COO), marketing mix elements and the brand value

Authors :: T. Vukasovič
Source :: World's Poultry Science Journal. 68:627-636
Publication Year :: 2012
Publisher :: Informa UK Limited, 2012.
Abstract: The main aim of this paper is to create an original model of correlations between the country of origin (COO), marketing mix elements and the brand name value from an external point of view of perc...

Subjects :: Brand management
Brand names
Brand extension
business.industry
Poultry product
Value (economics)
Animal Science and Zoology
Advertising
Brand equity
Marketing
business
Marketing mix
Country of origin

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