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The Value of Loyalty: Understanding Brand Loyalty from A Consumer Point of View

Authors :
Russell McKenzie
Adriana Marcela Gordillo González
David C. Wyld
Carolina Garzón Medina
Aristides R. Baraya
Source :
International Journal of Managing Value and Supply Chains. 11:1-8
Publication Year :
2020
Publisher :
Academy and Industry Research Collaboration Center (AIRCC), 2020.

Subjects

Subjects :
media_common.quotation_subject
Loyalty
Economics
Advertising
Discount points
Value (mathematics)
media_common
Brand loyalty

Details

ISSN :
22307966
Volume :
11
Database :
OpenAIRE
Journal :
International Journal of Managing Value and Supply Chains
Accession number :
edsair.doi...........0611dc55b6168ee0aedb3be89411a717

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