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Examination Procedures in Marketing Education: Profiling Marketing’s Master Teachers
- Source :
- Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
- Publication Year :
- 2015
- Publisher :
- Springer International Publishing, 2015.
-
Abstract
- Marketing educators often have difficulty deciding on an examination procedure. This study reports the results of a national survey of marketing educators and students that was undertaken to ascertain what effective marketing educators do when designing examinations.
Details
- ISBN :
- 978-3-319-17054-1
- ISBNs :
- 9783319170541
- Database :
- OpenAIRE
- Journal :
- Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
- Accession number :
- edsair.doi...........05cee666762989f02533b9894e8afc96
- Full Text :
- https://doi.org/10.1007/978-3-319-17055-8_54