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Optimised Budget Allocation in Marketing 'Beyond Media'

Authors :
Sascha Stürze
Markus Hoyer
Claudio Righetti
Matthias Rasztar
Source :
Management for Professionals ISBN: 9783658380526
Publication Year :
2022
Publisher :
Springer Fachmedien Wiesbaden, 2022.

Details

ISBN :
978-3-658-38052-6
ISBNs :
9783658380526
Database :
OpenAIRE
Journal :
Management for Professionals ISBN: 9783658380526
Accession number :
edsair.doi...........053dfa7cfde948d1da1e34a5a94ce50d