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Optimised Budget Allocation in Marketing 'Beyond Media'
- Source :
- Management for Professionals ISBN: 9783658380526
- Publication Year :
- 2022
- Publisher :
- Springer Fachmedien Wiesbaden, 2022.
Details
- ISBN :
- 978-3-658-38052-6
- ISBNs :
- 9783658380526
- Database :
- OpenAIRE
- Journal :
- Management for Professionals ISBN: 9783658380526
- Accession number :
- edsair.doi...........053dfa7cfde948d1da1e34a5a94ce50d