Advance Contracting, Word-of-Mouth, and New-Product Success in Creative Industries: A Quantification for Books

MLA

Jonathan Beck. “Advance Contracting, Word-of-Mouth, and New-Product Success in Creative Industries: A Quantification for Books.” Journal of Media Economics, vol. 25, June 2012, pp. 75–97. EBSCOhost, https://doi.org/10.1080/08997764.2012.676581.

APA

Jonathan Beck. (2012). Advance Contracting, Word-of-Mouth, and New-Product Success in Creative Industries: A Quantification for Books. Journal of Media Economics, 25, 75–97. https://doi.org/10.1080/08997764.2012.676581

Chicago

Jonathan Beck. 2012. “Advance Contracting, Word-of-Mouth, and New-Product Success in Creative Industries: A Quantification for Books.” Journal of Media Economics 25 (June): 75–97. doi:10.1080/08997764.2012.676581.