MODELS OF PERIODIC MARKETING AND THE SPATIOTEMPORAL ORGANIZATION OF MARKET PLACES

The spatiotemporal pattern of periodic market places depends upon the function of the marketing system in a region. Market places that facilitate local exchange would be located differently from those that facilitate interregional trade or provide urban goods to rural areas. The effects of changes in transport infrastructure and consumer behavior on market location patterns also depend upon the organization of the marketing system. The process of market organization implicit in the “consumer hypothesis'’is in contradiction with the theoretical models of periodic markets.