How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty

Subjects

Subjects :

Marketing

Details

ISSN :

01482963

Volume :

141

Database :

OpenAIRE

Journal :

Journal of Business Research

Accession number :

edsair.doi...........03dfbc1946955eb92b43c1523001ec1d

Full Text :

https://doi.org/10.1016/j.jbusres.2021.11.072