The Influence Mechanism of Terminal Demand Fluctuation on Service Quality of Digital Supply Chain

Due to the Terminal demand fluctuation in the open market environment, the structure stability of digital supply chain will be affected, resulting in the instability of service quality. Based on the T-JIT theory, a conceptual model should be constructed from the change of market demand, the flow of service information on the nodes of digital supply chain, the quality of service information of nodes in the chain and the digital capability of enterprises. Then, the model hypothesizes are to be verified by the survey data of digital supply chain for Chinese manufacturing. The results show that: under certain market demand disturbance, the stronger the enterprise's digital technology capability, the higher the service information flow and service information quality of digital supply chain, and the stronger the enterprise's digital technology capability, the more significant the positive regulation effect.