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Extended Elaboration Likelihood Model

Authors :
Michael D. Slater
Jared M. Ott
Naomi Q. P. Tan
Source :
The International Encyclopedia of Media Psychology
Publication Year :
2020
Publisher :
Wiley, 2020.

Subjects

Subjects :
Persuasion
media_common.quotation_subject
Psychology
Elaboration
media_common
Elaboration likelihood model
Cognitive psychology

Details

Database :
OpenAIRE
Journal :
The International Encyclopedia of Media Psychology
Accession number :
edsair.doi...........001df008c73468f5f67ab21d1ee33e25
Full Text :
https://doi.org/10.1002/9781119011071.iemp0180
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