The Framing of Race: Trayvon Martin and the Black Lives Matter Movement

This study analyzed two national newspapers to investigate how each framed race in coverage of Trayvon Martin and the Black Lives Matter movement. Drawing from Feagin’s white racial frame as the framework for analysis, results show that the news coverage reflected an encompassing pro-white/anti-black master-frame that presented Black Americans as inadequate, lawless, criminal, threatening and at times biologically different. Some news stories contributed to the media’s conceptualization of race within a liberty-and-justice American myth paradigm. Conversely, whites were presented favorably as “protectors” and “virtuous.” Episodic news frames were discovered with highly-focused coverage on events that shifted attention away from the broader trend of racial profiling. These findings contributed to the understanding of the role of corporate media in reinforcing the framing of race. Emerging sub-frames are discussed.