Establishing Standardization and an Innovation Ecosystem for the Global Bicycle Industry—The Case of Taiwan

China has become a workshop for the world, and manufacturing in the country is increasingly moving beyond labor-intensive, low value-added products. As a result, companies in different industries around the world are facing increasing competition. Taiwan's bicycle industry is a good example. Taiwan's A-Team aims to establish standardization to achieve the functions of an industrial platform in the bicycle industry. Taiwan's A-Team forms an innovation ecosystem through the participation of domestic and foreign complementary companies and suppliers. The companies of Taiwan's A-Team focus on high value-added products in the global bicycle industry by competing and cooperating with each other in the innovation ecosystem. A study of Taiwan's A-Team provides a number of insights into how this goal is achieved.