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TV Advertising: Lessons for the public relations professional

Authors :
Reginald F. Moody
Source :
Public Relations Journal, Vol 6, Iss 3 (2012)
Publication Year :
2012
Publisher :
Insitute for Public Relations, 2012.

Subjects

Subjects :
lcsh:Public relations. Industrial publicity
lcsh:HD59-59.6
lcsh:P87-96
lcsh:Communication. Mass media

Details

Language :
English
ISSN :
19424604
Volume :
6
Issue :
3
Database :
OpenAIRE
Journal :
Public Relations Journal
Accession number :
edsair.doajarticles..abffb5c4e92d726cbe870fae59535628

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