Virtual Museums. Communication and/Is Representation

In recent years, museums have undergone profound renovation, extending their functions from conservation to the production and promotion of culture. They no longer serve as ‘containers’ of works, but as places where knowledge is built, communicated, and shared in a complex system of relationships between subjects (institutions, curators, scholars, the public, visitors, the community, etc.), the heritage (material, immaterial, collections, the territory, the landscape, etc.), and digital technologies (interaction, immersion, virtual reality, augmented reality, performance, etc.). In this context, starting with the assertion that every act to conserve the heritage is naturally an act of communication, the aim is to propose a reflection on what the specific contributions of Representation may be.