' How the actors of the traditional distribution resolving by business laws, tensions related to the mutation of the supply chain

In our empirical study, we'd like to analyze the case of many traditional retailers around Europe with a view of competition with other on-line traders and distributors, the objective is to understand if using law and management strategy, using business legal strategies like patent or brands or other legal strategies (legal monopoly etc…) helps the traditional retailers to compete again the 100% online retailers, by developing among other a multichannel protected distribution.