Entrepreneurship: Cuban perspective on the creation of family businesses

This work is to study how the Cuban entrepreneurship in the non-state sector service tourist accommodation and their effects on the valuations of international clients who use them. The data comes from a simple random sample for landlords (90 entrepreneurs) and a non-probability sampling for 184 international customers. A descriptive approach, hierarchical cluster analysis and analysis of variance was used to achieve our goals. The findings show that non-state landlords can be considered Cuban entrepreneurs and constitute a competition for tourist accommodation facilities state. However, most entrepreneurial intention is not conditioned by their sociodemographic and cultural variables, but rather by perceptions of their own as an entrepreneur and professionalism to provide the service, which also is appreciated by customers and contributes to their loyalty. We offer information to business management Cuban tourism sector and a new state management perspective not addressed, constituting a novelty in the research literature.