When Someone’s Gain is Someone Else’s loss: Evidences through Individual Oppositional Loyalty

Authors :: Djedidi, Amina
Djedidi, Amina
Institut de Recherche en Gestion (IRG)
Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12)-Université Paris-Est Marne-la-Vallée (UPEM)
American Marketing Association
Université Paris-Est Marne-la-Vallée (UPEM)-Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12)
Source :: American Marketing Association Winter Academic Conference, American Marketing Association Winter Academic Conference, American Marketing Association, Feb 2019, Austin, Texas, United States
Publication Year :: 2019
Publisher :: HAL CCSD, 2019.
Abstract: International audience

Subjects :: IRG_AXE3
[SHS.GESTION]Humanities and Social Sciences/Business administration
[SHS.GESTION] Humanities and Social Sciences/Business administration
ComputingMilieux_MISCELLANEOUS

Language :: English
Database :: OpenAIRE
Journal :: American Marketing Association Winter Academic Conference, American Marketing Association Winter Academic Conference, American Marketing Association, Feb 2019, Austin, Texas, United States
Accession number :: edsair.dedup.wf.001..ea9c87de2766e6a4de23713fca0f6cc2

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