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Geomarketing mix optimization with big data & artificial intelligence
- Source :
- 2nd Big Data Workshop Proceedings, 2nd Big Data Workshop Proceedings, Higher School of Economics, Moscow, Oct 2017, Moscou, Russia
- Publication Year :
- 2017
- Publisher :
- HAL CCSD, 2017.
-
Abstract
- International audience; This article introduces a new method for optimising the marketing-mix of a product or service by taking into account supply and demand features including their geographical location. Introducing the concept of geomarketing mix, the method using a factorial analysis and a fuzzy clustering enables to automatically detect business and strategic opportunities.
Details
- Language :
- English
- Database :
- OpenAIRE
- Journal :
- 2nd Big Data Workshop Proceedings, 2nd Big Data Workshop Proceedings, Higher School of Economics, Moscow, Oct 2017, Moscou, Russia
- Accession number :
- edsair.dedup.wf.001..cbe562b70284e28d35d089bddf2c810c