Design Thinking and Storytelling in eGovernment: The Case of ThinkData.ch

International audience; ThinkData is an interactive service for raising awareness on data protection and transparency in the organisational context. Originating from a study carried out by an interdisciplinary work group as part of a think tank on services science and innovation (ThinkServices). ThinkData allows its users to become familiar with the concepts of data protection and transparency through short stories, situations involving employees, managers, HR managers and information systems professionals. In this paper we present the design thinking approach used to develop ThinkData.ch and we describe the main features of the service. In the analytical part of the paper we discuss the main challenges and issues brought about by the tentative generalization of our approach, particularly in terms of modelling the multi-jurisdictional aspects of data protection and transparency.