Ethical culture in business operations on the example of HBOR

Pojava poslovne etike rezultirala je pojavom novog načina poslovanja koji minimizira i otklanja dotadašnja neetična ponašanja u poslovnome svijetu. Analizom literature dolazi se do saznanja kako je u svijetu prisutna sve veća svijest poduzeća o primjenjivanju načela i pravila poslovne etike u svakodnevnom životu. Etičko poslovanje, u ovom slučaju u području bankarstva, na primjeru HBOR-a, sve je više usmjereno ka usklađivanju bankarskih usluga etičnim pitanjima. Etično bankarstvo bavi se zadovoljavanjem potreba. Iz analiziranog Kodeksa ponašanja HBOR-a evidentno je da je HBOR-u stalo do radne atmosfere i okoline, odnosa sa dionicima i trećim stranama te primjeni najviših etičkih standarda, a na čijem poboljšanju konstantno i radi. The emergence of business ethics has resulted in the emergence of new ways of doing business that minimizes and eliminates unethical behaviors in the business world. The analysis of the literatures has reveald that there is an increasing awarness of companies in the world about applying the principles and rules of business ethics in everyday life. Ethical business, in this case in the field of banking, on the example of HBOR is mostly focused towards harmonizing banking services with ethical issues. Ethical banking deals with meeting their customer's needs. From the analyzed HBOR Code of Conduct, it is evident that HBOR cares abotu the workin atmosphere and environment, relations with stakeholders and third parties, as well as the application of the highest ethical standards, and on the improvement on which is constantly working.