Dealing with Deals: A Comparative Study of the Promotional Discourse in Online Coupon Advertising

Subjects

Subjects :

cultural variation
advertising discourse
genre analysis
humour
digital genres
advertising discourse, online coupons, genre analysis, cultural variation, humour, digital genres
online coupons

Details

Database :

OpenAIRE

Journal :

Maria Cristina Aiezza

Accession number :

edsair.dedup.wf.001..96458b728d3a674f4ec20c1354dba212