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Giving, Selling or Throwing Away Unused Objects: A Complex Decision

Authors :
Eva CERIO
CERIO, EVA
Institut de Recherche en Gestion (IRG)
Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12)-Université Gustave Eiffel
Source :
HAL, 48th Association for Consumer Research Conference 2020, 48th Association for Consumer Research Conference 2020, Oct 2020, Paris, France

Abstract

International audience; Based on a 6-months-ethnography research, we study how consumers choose between giving, selling or throwing away. We show that this decision depends on product values, consumers’ skills and habits, and practices’ meanings. These results constitute strong managerial implications for charities, C2C platforms and redistributions’ actors.

Details

Database :
OpenAIRE
Journal :
HAL, 48th Association for Consumer Research Conference 2020, 48th Association for Consumer Research Conference 2020, Oct 2020, Paris, France
Accession number :
edsair.dedup.wf.001..88cc5346ef7a0a045887b49202b5c031