Between no churched and cyber Pentecostals: religious modus vivendi in the society under mediatization

The present work aims to analyze evidences of new identity procedures in Brazilian Pentecostalism, increasingly interpenetrated into the mediatization logics. Among the new procedures, the cyber Pentecostals assert themselves or establish themselves in the digital medias with a sense of an activist citizenship. Since it is a procedure that almost always seems to be autonomous and independent of institutional regulation, it also reaches the no churched: Pentecostals who left the temples for several reasons. For this analysis, we based ourselves in notions developed in the Latin current of Mediatization Studies, especially the works Eliseo Véron, Fausto Neto, Pedro Gomes and Luiz Braga. The corpus under analysis in the present article consist of posts of EIG (Evangélicas pela Igualdade de Gênero), a movement formed by/for women since 2015, mainly Pentecostals, aiming to promote discussions about the violence against woman.