Management model of public-private partnership in tourism

U ovom diplomskom radu istražuje se pojam javno-privatnog partnerstva te njegov utjecaj na razvoj javnog i privatnog sektora. Definiraju se povijesni razvoj i oblici partnerstva, prednosti i nedostaci te podjela rizika u javno-privatnom partnerstvu. Nadalje, definirana je zakonska regulativa u Hrvatskoj i drugim odabranim zemljama pod kojim se trebaju voditi akteri u javnoprivatnom partnerstvu. U radu se također govori o povezanosti javno-privatnog partnerstva s turizmom i s brendiranjem i unaprjeđivanjem destinacijskog menadžmenta te načinom na koji klasteri mogu formirati lanac suradnje radi boljeg pružanja usluga. U radu je prikazan projekt hrvatskog Društva Mon Perin d.o.o. u Istri u kojem je vidljiva dobra primjena javno-privatnog partnerstva u turizmu. This thesis explores the concept of public-private partnership and its influence on the development of public and private sector. Firstly it defines the historical development and forms of partnerships, the advantages, disadvantages and risk sharing in the public-private partnership. Secondly, it defines legislation in Croatia, as well as in other selected countries, which must be followed by the lead actors in the public-private partnership. Further more the thesis explains the connection between the public-private partnership with tourism, branding and how it can contribute to destination management. Thesis shows how clusters can form a chain of cooperation to achieve better service delivery. Finally thesis points out Mon Perin, limited liability company in Croatia, as an example of good public-private partnership practice in tourism.