Archetypal analysis of students' behavior in banking sector

Archetypal analysis is statistical method used in market segmentation, however, it has minor results of application in economics. This method finds out typical behavior - archetypes. Every sample point consists of one or more archetypes and every archetype consists of few sample points. In this thesis, we explore behavior of college students at Czech universities in banking sector as there is no evidence of this research. In the model with four archetypes, the archetypes named the Pauper, the Buffett, the Elvis and the Sleeping Beauty arose.