Understanding the impact of electronic word-of-mouth (eWom) on corporate reputation

Authors :: Aramendia Muneta, María Elena
Universidad Pública de Navarra / Nafarroako Unibertsitate Publikoa. Inarbe - Institute for Advanced Research in Business and Economics
Universidad Pública de Navarra. Departamento de Gestión de Empresas
Nafarroako Unibertsitate Publikoa. Enpresen Kudeaketa Saila
Source :: Academica-e. Repositorio Institucional de la Universidad Pública de Navarra, instname
Publication Year :: 2015
Abstract: Póster presentado al 27º Congreso de Marketing (AEMARK). Pamplona, 2015 The aim of this poster is not only to provide a framework of electronic word-of-mouth (eWOM) regarding corporate reputation, but also to aid the direction of future research through concept maps (cm).

Database :: OpenAIRE
Journal :: Academica-e. Repositorio Institucional de la Universidad Pública de Navarra, instname
Accession number :: edsair.dedup.wf.001..7f2e62c85489344caa3411571f337046

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