Sustainable retailing: the role of store atmospherics on green trust and green purchase intention

Authors :: Diletta, Acuti
Vannucci, Virginia
Gaetano, Aiello
Raffaele, Donvito
Diletta Acuti
Virginia Vannucci
Gaetano Aiello
Raffaele Donvito
Publication Year :: 2017
Publisher :: Fondazione CUEIM, 2017.
Abstract: As perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumers

Subjects :: green purchase intentions
Hardware_GENERAL
green trust
green perceived value
green attitude
green purchase intention
atmospheric
atmospherics
GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)

Tools