INFRAREDESIGN PRINT TECHNOLOGY AS A COMMUNICATION TOOL FOR FILM ADVERTISEMENT

U radu su prikazani inovativni modeli oblikovanja filmskog plakata. Dizajniran je plakat u vidljivom i infracrvenom spektru koji je izložen na festivalu dokumentarnog filma. Infraredesign tehnologijom tiska oblikovan je dvostruki sadržaj sa različitim vrijednostima u dva spektra. U oku vidljivom spektru prikazani su vizuali iz filma. U blisko infracrvenom spektru plakat prikazuje kratke reklamne slogane filma i fotografije redateljica. Informacijama otisnutim u oku nevidljivom spektru publika dobiva prošireni sadržaj oglasnog materijala. Dvostruki prikaz sadržaja korišten je kao sredstvo koje doprinosi zainteresiranosti posjetitelja. Fotodokumentiran je doživljaj publike prilikom promatranja plakata putem ZRGB kamere u blisko infracrvenom području. Prikazom sadržaja otisnutim tiskom u dva spektra izveden je alternativni oblik dizajniranja komunikacije između autora i publike.
This paper presents innovative models of film poster designs. A film poster was presented at a documentary film festival with information in the visual and infrared spectrum. Different content in two sperate spectra was created with the InfrareDesign printing technology. Visuals from the film are displayed in the visible spectrum. In the near infrared spectrum, the poster displays short movie slogans and photographs of the directors. Information printed in the NIR spectrum is presented to the audience, as expanded content of the visual advertising material. Dual display of the poster's visual content is used as a means of attracting the visitor's interest. The audience's experience while viewing information through ZRGB camera in the near infrared area of the posters was photo-documented. The presentation of the contents printed in two spectra provides an alternative form of communication design between the author and the public.