Les six facettes de l'image du distributeur

Authors :: Kapferer, Jean-Noël
Variot, J.F.
Haldemann, Antoine
HEC Paris - Recherche - Hors Laboratoire
Ecole des Hautes Etudes Commerciales (HEC Paris)
Source :: Points de Vente, Points de Vente, 1985, pp.NC
Publication Year :: 1985
Publisher :: HAL CCSD, 1985.
Abstract: International audience

Subjects :: [SHS.GESTION.MARK]Humanities and Social Sciences/Business administration/domain_shs.gestion.mark
[SHS.GESTION.MARK] Humanities and Social Sciences/Business administration/domain_shs.gestion.mark
image
distributeur
ComputingMilieux_MISCELLANEOUS
facettes

Tools