Dual distribution and royalty rates in franchised chains : an empirical exploration using French data

Authors :: Pénard, Thierry
Raynaud, E.
Saussier, S.
Centre de recherche en économie et management (CREM)
Université de Caen Normandie (UNICAEN)
Normandie Université (NU)-Normandie Université (NU)-Université de Rennes 1 (UR1)
Université de Rennes (UNIV-RENNES)-Université de Rennes (UNIV-RENNES)-Centre National de la Recherche Scientifique (CNRS)
Normandie Université (NU)-Normandie Université (NU)-Université de Rennes (UR)-Centre National de la Recherche Scientifique (CNRS)
Louise-Rose, Naïla
Source :: Journal of Marketing Channels, Journal of marketing channels, Journal of Marketing Channels, Taylor & Francis (Routledge): SSH Titles, 2003, 10 (3/4), pp.5-31, Journal of Marketing Channels, 2003, 10 (3/4), pp.5-31
Publication Year :: 2003
Publisher :: HAL CCSD, 2003.
Abstract: International audience

Subjects :: French data
royalty rates
franchised chains
[SHS.ECO] Humanities and Social Sciences/Economics and Finance
[SHS.ECO]Humanities and Social Sciences/Economics and Finance
ComputingMilieux_MISCELLANEOUS
dual distribution
empirical exploration

Language :: English
ISSN :: 1046669X and 15407039
Database :: OpenAIRE
Journal :: Journal of Marketing Channels, Journal of marketing channels, Journal of Marketing Channels, Taylor & Francis (Routledge): SSH Titles, 2003, 10 (3/4), pp.5-31, Journal of Marketing Channels, 2003, 10 (3/4), pp.5-31
Accession number :: edsair.dedup.wf.001..54489e654e940ab16b3b79f2a91d13a8

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