Comment collecter des fonds auprès des particuliers ?

Authors :: Rieunier, Sophie
Institut de Recherche en Gestion (IRG)
Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12)-Université Gustave Eiffel
Rieunier, Sophie
Source :: Marketing et communication des associations, Marketing et communication des associations, DUNOD, pp.85-132, 2021
Publication Year :: 2021
Publisher :: HAL CCSD, 2021.
Abstract: International audience

Subjects :: collecte de fonds - comportement de don - fundraising - associations - fondations
[SHS.GESTION]Humanities and Social Sciences/Business administration
IRG_AXE2
[SHS.GESTION] Humanities and Social Sciences/Business administration
ComputingMilieux_MISCELLANEOUS

Language :: French
Database :: OpenAIRE
Journal :: Marketing et communication des associations, Marketing et communication des associations, DUNOD, pp.85-132, 2021
Accession number :: edsair.dedup.wf.001..421232cda3c8f7789b3de1594482882a

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