The manufacturer's servitization process: a proposal of a decision making modeling framework and diagnosis

© Aston Business School; International audience; Servitization decision process is characterized by a high degree of complexity and uncertainty. We propose a diagnosis approach applied to servitization decision making process in industrial companies. We introduce a decision model to formalize the servitization process and a decision reliability assessment approach. This reliability assessment is interpreted from three viewpoints, to help decision-makers in managing the servitization process. The paper presents this diagnosis method and illustrates it using an industrial SME case study.