Is less more? The effect of substitution product innovations on consumer-luxury brands relationships

Authors :: HEMONNET-GOUJOT, Aurélie
Magnoni, Fanny
Kessous, Aurélie
Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM)
Aix Marseille Université (AMU)-Université de Toulon (UTLN)
Institut d'Administration des Entreprises (IAE) - Aix-en-Provence (AMU IAE)
Aix Marseille Université (AMU)
HEMONNET-GOUJOT, Aurélie
Source :: Monaco Symposium on Luxury, Monaco Symposium on Luxury, Feb 2020, Monaco, France
Publication Year :: 2020
Publisher :: HAL CCSD, 2020.
Abstract: International audience

Subjects :: [SHS.GESTION]Humanities and Social Sciences/Business administration
[SHS.GESTION] Humanities and Social Sciences/Business administration
ComputingMilieux_MISCELLANEOUS

Language :: English
Database :: OpenAIRE
Journal :: Monaco Symposium on Luxury, Monaco Symposium on Luxury, Feb 2020, Monaco, France
Accession number :: edsair.dedup.wf.001..2dbd7cd72ee915e493d228d47353b05d

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