Green ICT Awareness in Organization - An Empirical Study in Romanian Companies

Business strategy involves adopting the equilibrium between competitiveness and performance, on one hand, and the responsibility towards environmental goals, on the other hand. The transition to green economy becomes synonym with two structural transformations: firstly, the IT industry restructuration through the development of green information and communication technologies (green ICT), and secondly, the using of IT solutions, according to environment protection and sustainable development. The purpose of this paper is to assess the organizational behavior on adopting green information tools into the policies and processes of an enterprise. To conduct this research, a methodology based on an empirical study was used. Proceeding from an investigation that shows the concerns of some Romanian companies in green ICT concept and practices, the findings suggest a low awareness level about these subjects. Practical implications of the study refer to the fact that the results of research may be useful for managers who are looking to implement green ICT practices in their business strategy and the organizational processes.