Firms' strategic behavior Vs consumers' behavior: an explanation through the inoculation theory

Authors :: Djedidi, Amina
Hani, Mouhoub
Institut de Recherche en Gestion (IRG)
Université Paris-Est Marne-la-Vallée (UPEM)-Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12)
Laboratoire d'Economie Dionysien (LED)
Université Paris 8 Vincennes-Saint-Denis (UP8)
Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12)
Shtalbi, Haki
Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12)-Université Paris-Est Marne-la-Vallée (UPEM)
Source :: “Marketing Challenges in a Turbulent Business Environment”, M-D. Groza & C-B. Ragland, “Marketing Challenges in a Turbulent Business Environment”, M-D. Groza & C-B. Ragland, Springer, New York, 2016
Publication Year :: 2016
Publisher :: HAL CCSD, 2016.
Abstract: International audience

Subjects :: IRG_Axe3
[SHS] Humanities and Social Sciences
[SHS.ECO] Humanities and Social Sciences/Economics and Finance
[SHS.ECO]Humanities and Social Sciences/Economics and Finance
ComputingMilieux_MISCELLANEOUS
[SHS]Humanities and Social Sciences

Language :: English
Database :: OpenAIRE
Journal :: “Marketing Challenges in a Turbulent Business Environment”, M-D. Groza & C-B. Ragland, “Marketing Challenges in a Turbulent Business Environment”, M-D. Groza & C-B. Ragland, Springer, New York, 2016
Accession number :: edsair.dedup.wf.001..28e1c25cdf79c61b7ab77a3f4badcc5d

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