MEMBER´S RETENTION IN FITNESS: CONTRIBUTION OF THE QUALITY OF SERVICES, EXPECTATIONS, SATISFACTION IN LIFE AND IN THE CLUB

Members retention is essential for financial viability of fitness organizations. Thus, these organizations focus on service quality to keep their members satisfied (Lee, Kim, Ko, & Sagas, 2011) and to maintain or exceed their expectations (Robinson, 2006; Pedragosa, & Correia, 2009). Therefore, gyms and health clubs expect that satisfied members repurchase and spend extra money in their fitness services (Ferrand, Robinson, & Valette, 2010) increasing organization profitability. In this study, it was intended to understand the contribution to the members’ retention intention in fitness organizations regarding: service quality; expectations; satisfaction in life; and satisfaction in the club. info:eu-repo/semantics/publishedVersion