The Dubrovnik Riviera: Tourist Information Bulletin for the Advertisement of the Dubrovnik Coastline, 1938- 1941: A starting point for the research of the early days of tourism

The authors will present the circumstances in tourism-oriented Dubrovnik and the surrounding area using the tourist magazine Dubrovnik Riviera: Tourist Information Bulletin for the Advertisement of the Dubrovnik Coastline, 1938- 1941 as an example. Its editor-in-chief Zvonimir Goić, writer and tourism industry worker, tried to inform visitors, especially foreigners, about the advantages of visiting the Dubrovnik Riviera through selections of interesting articles and attractive illustrations. Pre-war Dubrovnik distinguished itself through impressive work on the promotion of tourism, primarily by the Union of Associations and Institutions for the Advancement of Foreign Travel which was founded in 1923, only two years after the establishment of the Foreign Travel Department at the Ministry of Trade and Industry of the Kingdom of Serbs, Croats and Slovenes. The analysis of the Dubrovnik Riviera magazine will clarify Dubrovnik's interest in the new and prosperous service industry, as well as analyze the work of prominent individuals in the field of tourism, which ultimately resulted in the establishment of the Archives and the Museum of Tourism at the Sponza Palace (1938), the only museum of its kind in the Kingdom of Yugoslavia.