The Impact of Corporate Social Responsibility on Long-term Success of Organizations

The reason why up until now corporate social responsibility of organizations was mainly present at large organizations, is from one aspect you to their larger presence in the media and their substantial dependence on brand reputation and protection, and from a different aspect due to the manner in which corporate social responsibilities was promoted then presented in the world of business. Many companies still connected the concept of corporate social responsibility with major philanthropic investments, donations or sponsorships. This Work presents the research that has been conducted as part of the research activities of the University of Tourism and Management in Skopje, Republic of Macedonia. The work proves the correlation between the application of socially responsible practices by the company and its long-term success. The research procedure encompasses organizations´ strategies as well as the four areas of corporate social responsibility activities: personnel relations, client relations, environment relations and community relations. The results of the survey conducted on 60 socially responsible companies, in accordance with the national selection ; show that organizations that have accounted for socially responsible activities within their strategies are active in all four areas of corporate social responsibility.