Problems of privacy and safety on social networks

This presentation aims to show some aspects of complex problems considering privacy and safety (of data) on Social Network Sites (SNS). For a large number of people social networks have become a part of everyday life, whether they use it to maintain a connection with friends and family, meet new people or conduct business. In order to use SNS users are required to share some private data, thus making companies that own social networks relevant centers of collected personal information. Over the past few months we are witnessing an increase of attention given to internet privacy and problems considering confidentiality of online provided personal data. A series of events that culminated in April 2018., with “Facebook privacy scandal” revealed a lack of understanding among large number of users about basics of SNS business management ; but at the same time it revealed a lack of clarity regarding how social network sites gather, store and use individual data. Even though users are concerned about sharing private data, they still intensively use SNS, therefore creating an interesting “privacy paradox” – a phenomenon already recognized in social sciences.