INNOVATION PROFILES OF CROATIAN FURNITURE INDUSTRY COMPANIES

To be successful, a paramount task of a firm is to determine the perceptions, needs and wants of the market in order to create products with superior value. Firms should constantly scan the horizon for new opportunities to satisfy their customers, and be capable of innovating to provide solutions to changing market needs. In many business sectors today, innovation has become very important tool for firm competitiveness and long-term firm success will depend on firms’ abilities to be innovative. Nowadays, when globalization occur new possibilities of technological and business development, Croatian wood industry indicates the needs for changes in the form of application new technologies, new products and new business activities. The aim of this paper is to define profiles of Croatian furniture industry companies regarding innovations.