Improvement business results through the implementation of the application business intelligence

Information today, although immaterial resources becomes one of the most strategically important resources for the company and its operations. For business owners and managers it is not enough to dispose of some information, they must to dispose of the right information, accurate and reliable information at a time when such information is required to make important strategic decisions in the company. Delayed information almost has no value, but timely, accurate and reliable information can significantly contribute to achieving positive business results in the company. So many managers and business owners today are aware of the importance of intangible resources, information, and often they ignore its value. However, in addition to the systematic and continuous collection of various types of information, as well as the success factors of enterprises, according to another very important factor in the success of the company, which is the systematic collection and data processing. In the enterprises data are collected to improve their business results, making timely and useful conclusions, which will direct the company in the right direction and which will to help Administration to define the strategy of the company. Business Intelligence is the systematic collection, processing and analysis in order to improve the competitive position of companies in the market, and improve the performance of a company. An effective way how the companies can reduce operating costs, which they have, to manage the human resources that they employ, to collect the necessary data that they can serve as a guiding principle for further appearance on the market, for the progress, for the increase the level of customer care, for the attitude toward competition and so on. That we can see that in the example of the company Blue Media Ltd. The company Blue Media Ltd. is a small company and relatively short-lived existence, realized significant competitive advantages, applications of Business Intelligence (BI) in its operations. The owner of the company Blue Media Ltd. has created an application Business Intelligence (BI), and its implementation are achieved substantial savings, not only in the operating costs, but also this application saving the time for the owners and managers of enterprises. Time is an item which, as we all know, is not negligible, but in fact it is essential for owners and managers, as well as operating costs and human resources management. However, in addition to these savings so that valuable time is available to business owners and managers, and employees themselves, and the saving in various types of costs, the company Blue Media Ltd. intangible benefits achieved by applying Business Intelligence application such as: increased control of all employees, human resources are becoming more organized, with clear tasks, goals and a clear presentation of the results achieved in the sale, objectively evaluate the success of each individual employee, application Business Intelligence itself presents the conclusions of the employees and directors and gives them explicit instructions and tasks on a daily basis, the application BI defines the strategy of enterprise and enterprise performance in the market, the application BI offers a proposal for structuring the organization and the application BI is not subject to emotions and to mitigating circumstances of a particular employee in the company. Through the application of Business Intelligence in enterprises, and achieved a systematic review of human resources, better organization of the companies themselves, employees are becoming more organized, with clear tasks and goals ahead of them, and their own business owners and managers in this way, using BI in their business can be objectively evaluate the performance and success of each employee and reward their employees based on actual merit, assessed objectively