The impact of financial crisis on the performance of large Croatian bank

Great significance for each company and its management is to analyze its business. In order to succeed and survive on the market, companies must adapt to the market conditions. The analysis of financial statements precedes the planning process, which is an integral part of the enterprise management process. In order to carry out a successful analysis of the financial statements, it is necessary to know the business of the company and policies this undertaking applies. The financial plan must reflect on its weaknesses and its strengths, and the task of analyzing the financial statements is to recognize them. The analytical means and procedures used in the analysis of financial statements are comparative financial statements, structural financial statements, analysis using indicators, and specialized analyses. The information used by the company in the analysis must be timely and precise ; otherwise, the company will not be able to use the information well. The information obtained by the analysis is most important to creditors, investors, managers, and auditors. The subject of this paper is the analysis of the financial statements of the Privredna Banka Zagreb using the balance sheet and income statements from 2008 to 2018. The analyzed data are secondary and are available on the official website of the PBZ Bank and Zagreb Stock Exchange. The methods used in this paper are the method of synthesis, analysis, desk research, and the historical method. The goal is to determine the security and performance of the bank in the past 11 years when the bank faced the financial crisis that has ruled the market. The balance sheet and income statement accounts of the banks differ from other entities, therefore they need to be analyzed accordingly.