Development of Croatian enterprises strategies based on the logistics performance of a country

Country that applies the adaptable concept of logistic platform has the ability for new possibilities on the EU market. That means using of advanced analytical techniques of simulation and visualization of logistic applications. The purpose of the paper is to examine asses the existing logistic strategies in Croatian companies as a prerequisite for growing commerce on the EU market. Increasing the logistic performance of company supported by logistics infrastructure may be beneficial for the economic development. That can increase participation in European supply chains and decrease company logistical costs. In a process of building trust and increase attractiveness of the business, it is a prerequisite to secure a high level of logistic services. Preliminary research was conducted by LPI analysis, literature and data mining. Variables examined in the primary research of Croatian companies practice were categorized through business intelligence, supply chain management, information visibility and integration of logistic function. Factor analysis was used for the connection of these variables, i.e. reduction of number of variables. Authors have tested the correlation between variables. There was a significant statistical correlation between business intelligence, supply chain management, information visibility and integration as a prerequisite for concurrent logistic strategy of the company.