How to recruit students - students' expectations and employer opportunities in Serbia

Organisations need to have continuity in knowledge development. This means that they have to engage existing staff, who unfortunately retire or leave the organisation due to better job opportunities. This is especially true for Serbia. From the other side, negative population growth, high brain drain and not so great educational structure of working-age population are reality. This can lead to knowledge risks associated with the organisations inability to reach competent staff in the future. Therefore, a solution could be found in recruitment of final year students. We conduct student surveys at two universities in Serbia, one privately-owned and one state-owned and found that students in Serbia have clear expectations of future employers in terms of recruitment and job characteristics. They pretty much rely on new technologies in the recruitment process and want similar things to their colleagues from abroad. Research gave us opportunity to provide insights in students' expectations and employer opportunities in Serbia.