Beyond the newsroom: how computer-mediated communication is reshaping journalism in Vietnam

AbstractThis study aimed to understand the impact of computer-mediated communication (CMC) tools on journalism in Vietnam by employing a quantitative-methods approach influenced by Social Presence Theory, Media Richness Theory, and Uses and Gratifications Theory. A quantitative survey was conducted with 335 journalists and other stakeholders in newsrooms. The results indicated that social presence significantly affects the adoption and efficacy of CMC tools in this unique cultural context. The study extended the Media Richness Theory by adding a cross-cultural dimension, and the Uses and Gratifications Theory sheds light on the motivations behind tool adoption. This research contributed to theory by adapting established frameworks to a new cultural environment and offers practical guidelines for media organizations in Vietnam undergoing digital transformation. Future research should explore interdisciplinary frameworks incorporating cultural, technological, and psychological factors.